GLOSSARY

Gross margin

Profitability & Efficiency

IN PLAIN ENGLISH

What's left of each £1 of sales after the direct cost of what was sold.

WHERE YOU MEET IT

Gross Margin (TTM) in a holding's Growth Analysis section.

WATCH OUT FOR

A high gross margin can still end in a small profit once running costs are paid.

FULL DEFINITION

The difference between revenue and cost of goods sold (COGS), divided by revenue.

EXAMPLE

It costs £40 to make a £100 shoe. Gross profit is £60. Margin is 60%.

HOW IT'S CALCULATED

Gross Margin = (revenue − cost of goods sold) ÷ revenue, expressed as a percentage, over the trailing twelve months. Supplied by the market data provider.

EXPLAINED IN

Revenue, margin, and where profit comes from

Educational content only. It is not personal financial advice.