LESSON 4.7 · CORE

Buybacks: the other way of returning cash

Fewer shares, same profit. Why some companies prefer it to a dividend.

READING A COMPANY4 MIN READ

In a share buyback a company spends its cash buying its own shares and cancelling them. The share count falls, so the same profit is split fewer ways: earnings per share rise and each remaining share owns a little more of the business, without anyone being paid anything.

Companies like buybacks because they're flexible — a dividend cut is headline news, a paused buyback barely registers. Some shareholders prefer them too, because there's no dividend to be taxed on, only a gain when they eventually sell. Whether a buyback creates value depends on the price paid: buying back overvalued shares destroys it. To compare a buyback company fairly with a dividend payer, use total shareholder return — price change plus dividends. The app records dividends, not buybacks, so a buyback shows up only in the share price.

£100m ÷ 500m shares = 20pBuy back 50m shares£100m ÷ 450m = 22.2p EPS

Same profit, 11% more of it per share — and nothing paid out.

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Educational content only. It is not personal financial advice.